Since its founding in 2013, VMP has grown to become the largest subscription vinyl club in the world and a leader in the D2C physical music space. In 2020 alone, VMP shipped over half a million units to 45+ countries and experienced a record increase in sales/membership. VMP’s signature Record of the Month (ROTM) format includes Essentials, Classics (Soul, Blues & Jazz), Hip-Hop, and Country. Beyond its original ROTM subscription offering, VMP also curates a robust and diverse store boasting weekly exclusive releases, with top-selling offerings from artists like Whitney Houston, Fiona Apple, Mariah Carey, Fleet Foxes, and Sturgill Simpson. VMP has also introduced VMP Anthology, a reinvented, immersive box set experience for music fans willing to journey beyond the liner notes, with notable releases including The Story of the Grateful Dead and The Story of Blue Note Records, as well as the Grammy-nominated The Story of Ghostly International.
“VMP is focused on exploring music together and we believe that together includes not just our customers, artists and labels, but also our fellow industry partners. We are excited and honored to become members of the Vinyl Alliance as we actively participate in shaping the future of physical music.”
– Cameron Schaefer, VMP CEO.